Wouldn’t it be great if you could get email notifications whenever one of your favorite menswear brands has a great sale?

Saving both money and time? I’ll take two!

The thing is, while many brands offer free newsletters to keep you updated, most of them will come with some unnecessary spam or email blasts that you don’t really care much about.

So that’s probably not the ideal solution.

There is however, a great tool from Google called Google Alerts, which can keep you on top of all sales from brands or products you’re interested in. I have used it to great success in the past (in fact, I use this tool for many different topics), so I’m sure many of you will find it useful.

For those of you still unfamiliar with this tool, this is how Google describes it here:

By creating a Google Alert, you can get email notifications any time Google finds new results on a topic that interests you. For example, you could get updates about a product you like, find out when people post something about you on the web, or keep up with news stories.

So let’s look at how you can set up these alerts so you can start shopping smart and save a few dollars.

Using Google Alerts To Get Sales Information Directly To Your Inbox – Step By Step Guide

The process to set up alerts is very simple and straight-forward. Follow these quick steps if this is the first time you are creating an alert:

Note: If you are already experienced in creating these alerts, but would like to know how to set up even more effective and specific alerts, please jump to the next section.

  • Go to the Google Alerts site here.
  • At the top you’ll see a search bar:

Google Alerts Search

  • Enter the keywords you are interested in. For example, let’s pretend you would be interested in red necktie sales. You would type in: “red necktie sale“.
  • Below the search bar, you will have to enter the email address you wish to receive your alerts to (it doesn’t have to be a Gmail account, but you will receive an email so you can verify your email address).
  • You can also manage your alerts and have a better control of what you would like to receive (and when) by clicking on Show options:

Google Alerts Options

  • Here you will be able to set up how often you will receive alerts, your desired sources (news, blogs, web, etc.), language, region and how many results will appear in your alerts.
  • Once you have chosen the type of alerts you want to receive, simply click on the button Create Alert.
  • Create as many alerts as you would like to receive. Just keep in mind, you will get an email for each alert you create, so create them wisely if you hate inbox cluttering.
  • You’re set. You will start receiving these regular alerts from Google directly to you inbox.

But there’s more…

Get Alerted When A Price Drops

Now that you know the basics of creating Google alerts, let’s go even deeper into more detail on how to get alerted when there is a price drop on a very specific item you’re interested in.

For this example let’s pretend you would like to get alerted when this scarf from Ralph Lauren is selling for $150 or less. This is how you should set up your alert.

  • Your alert query should be: “Polka-Dot Mayfair Scarf $1..$150”. Looks complicated? It isn’t. Here’s a breakdown so you can understand each part of this query:
    • Use quotes as this will enable exact match for this alert.
    • Type in the exact name of the product you’re interested in, i.e. Polka-Dot Mayfair Scarf.
    • $1 – the lowest price you would like to pay for this product.
    • ..– the two periods indicate any value that falls anywhere between the lowest and highest values you are declaring.
    • $150 – this is the highest price you would be willing to pay for this product. Adjust this value depending on the price you have in mind.
    • Remember to set up your alert using quotes!

Here’s how the alert should look:

Google Alert Example

Now simply replace each of the parts of this query with the words that match your interest and the price you’d like to pay.

Don’t save the alert just yet. Before doing so, make sure you modify the advanced options for your alert and change How often to “As-it-happens“, this way you will get notified as soon as the discounted price is published.

And that’s it. Google will now send you an email as soon as the price for your desired product drops below the highest price you’re willing to pay for it.

You can even set up your alert so that the notification gets triggered only when the sale is happening at a specific website. For instance:

site:ralphlauren.com “Poka-Dot Mayfair Scarf $1..$150”

This way you will only get alerted when the price for this scarf drops on ralphlauren.com and not on any other site, e.g. Amazon, etc. In fact, I would recommend anyone to read and learn all the Google Search Operators to save time and effort when shopping online or simply browsing the web.

So there you have it. An easy way to stay dapper and save a few bucks in the process. Sweet!

What other money saving tips do you know of? Share the knowledge, many will appreciate it.

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